I build narrative-led brand systems, emotionally resonant design, and character-driven worlds across publishing, branding, and original IP.
Character-driven brand worldbuilding spanning illustration, product systems, packaging, and emotional storytelling.
Concept-led brand identities and campaign systems built for clarity, cohesion, and audience connection.
Original illustrated character IP exploring warmth, humor, and everyday friendship.
Narrative-driven illustration focused on character, emotion, and tone.
Narrative-focused book design and visual systems supporting story, pacing, and emotional clarity.
Selected Client Work
Brand identity and campaign system for a fintech app focused on simple, peer-to-peer Bitcoin transfers.
Brand identity and packaging system for an apothecary line centered on ritual, tone, and wit.
Theatre branding and campaign system for a stage revival, spanning print, environmental, and promotional materials.